Making Customer Experience the way it should be.
The Customer Experience Cycle is a simple framework in which businesses and teams can manage and enhance the customer experience and focus collectively. It involves three components:
Really easy – it’s simple to build, and has a simple Help and FAQ functionality to answer any questions you might have.
Tip: We strongly suggest that you involve the team as you build this and get their ideas, input an most importantly their buy in. ‘If you want people to be engaged, involve them’
Once it’s built, what’s the best way to use it?
The Customer Experience Cycle allows us to continually improve, so it needs to be a dynamic tool. If the Cycle has not evolved, neither will the experience we give our customers. Some things change more than others. The Reputation, at the centre of the Cycle, rarely changes and neither do the Touchpoints typically, although they can. What does and should change are the Standards within the Touchpoints and if we have enough feedback from the customers and ideas from the team, we can continually improve the overall experience.
‘The Customer Experience Cycle has been vital to revolutionising how we engage with existing and new clients. It enables a strategic customer centred approach for the whole business, creating team buy in and engagement, breaking down silos and establishing expectations of excellence. The Cycle is something we share with our clients to set expectations and set us apart from our competition, enabling buy in up front on the process pre and post-sale. It allows us to excel at and achieve: Increased satisfaction within the client base. Greater levels of referrals Stronger team spirit, collaboration and focus on customer excellence across all teams. Improved business performance, increasing retention and new sales growth
The Customer Experience Cycle is part of our DNA in client acquisition and management – it’s simple, genius and I can’t think of any business who wouldn’t benefit from it.’
Testimonial | Sales Director
You can also change the cycle colour to your main colour by clicking on ‘Settings’.
Additionally, you can choose to set up users with ‘view only’ access to ensure that everyone in your business is aligned.
Email me at Gordon@Innergy.co.uk to request a demo and let's talk about how you can impliment it effectivley!
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