The Challenge
Evolutions is one of London's leading independent post production houses, offering a unique range of services including editing, audio, graphics, new media and duplications.
Following a number of meetings with Evolutions senior management, it was agreed that the challenge facing the business was to develop the commercial awareness of the Booking Team, thus increasing their ability to cross-sell, and up-sell, evolutions' suite of products and services to new and existing clients.
The Solution
To achieve this Innergy delivered a staggered Innergise Sales programme, conducted over a two-month period, enabling the Booking Team to implement and practice the skills learned from each session, and for Innergy (and Evolutions' management) to measure the effectiveness of the programme as it progresses.
The programme focused on the core selling skills required to develop sales revenue, as well as developing innovative sales approaches unique to Evolution
The Outcome
The Innergise Sales programme was extremely successful, with all attendees remarking on the noticeable improvements to team work and communication amongst the Booking Team staff.
The programme has enabled the Booking Team to spend more time in an account management capacity, has effectively incentivised them to sell total solutions services, and has ultimately increased Evolutions' sales revenue.
What they said..
“Following a formal review with all the staff that attended your Innergise Sales program, I wanted to thank you personally for the excellent job you have done for us. The feedback I have received back from the staff was consistent in that the content was unique, effective and inspirational, as was the style of delivery!
Personally, I felt also that the "staggered" approach to the program, with each of the sessions being held a week apart of each other worked extremely well (especially in such a busy environment as ours!), as it allowed new ideas and skills to sink in and then be tested in the business itself, without over-burdening busy staff schedules.
Now, some three months since the end of the program, the team remain enthused and confident in their sales capabilities and measurable results are being realized - we can safely attribute approximately £70,000 in bottom line revenue to the consequential new business we have gained from the innovation projects they ran during the program, and I anticipate this figure to increase further in the ensuing months as we try out these and other tools on other prospective clients.
As you are aware, we have lined up another team from Evolutions to go through another one of your leadership programs and I am confident the results will be similarly pleasing.
Once again, thank you for your good work, and please feel free to use me as reference to any potential clients you may have.”
Simon Kanjee Managing Director, Evolutions Television
.jpg?r=a0-bffffff-s99.99-q100)
