One of the key areas for businesses to align with growth strategies to achieve their outcomes is to have the right people on board. This is always the challenge that businesses face when recruiting. In particular the debate always is should we recruit graduates with no experience or experienced recruiters?
We work with many recruitment businesses who have achieved great success by recruiting from either, or both of these channels. You have to decide what works best for your business and be realistic, if you don’t have the time and resources to train and nurture unexperienced graduates, you will never see the benefits of their talent.
Either channel of candidates won’t be interested if you don’t sell yourselves, we’re very good at selling our clients to candidates but how do we promote our own brand and company to attract and develop talent in our own business?
The brand and company values are often seen as what we need to develop for our clients, but brand identity can be a powerful driver in internal recruitment strategies as well as employee engagement across the business.
If we develop a company culture that all employees live by and use to represent themselves when dealing with clients and candidates then it makes sense to use this same culture in our internal recruitment processes.
A candidate needs to understand the core values and ‘soul’ of your brand to see what working within your business will be like. There are some great examples of recruitment videos that really showcase the brand values and therefore what working within that business will be like.
This video from Barclays represents their brand values; Respect, Integrity, Service, Excellence, and Stewardship. In particular excellence, they demonstrate their desire for top talent which enables them as a business to become one of the fastest growing investment banks.
This example from Shopify not only embraces their brand and what they are all about but showcases what to expect when working from their company with some employee interviews and a look a the whole team in a light hearted and fun way.
This example from Adidas pointed out to us on LinkedIn is a powerful recruitment message. The music and imagery tailor to their brand and make you want to join their pack, the video itself is immediately identifiable from their product advertisements mixed up with real employees’ thoughts as well as action shots. The approach to this video from Adidas was to ask employees; why did you join? What really keeps you here? And what inspires you most about being here? Very simple questions when you break it down.
What does your company say to potential employees? Are you giving the right message? Attracting employees who want to work for your business, be part of your team and live by your values will put you in a great position to achieve your growth strategies.
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