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  • 21 Apr 2015

    Conversion Ratios

    Conversion Ratios

    As a recruiter, it doesn’t matter how good you are at sales, if your conversion ratios are poor then you might as well stop selling. 

    If you take a step back and look at how many new jobs you are converting to interviews, or how many interviews you are converting to placements and you find yourself below par when comparing yourself against others across the industry, then this is not the time to simply do more of the same activity.  Something is clearly amiss with what you are doing.

    Increased levels of activity will breed results, of course, but the activity has to be quality activity in the first place … and then you can start doing more of it!

    Look at the numbers behind it – if you improved your conversion ratios at each stage of the recruitment process by just 10%, then how many additional placements would you make?  Then imagine you increased the volume of the type of activity that drove those sorts of conversion ratios by 10%, how much of an uplift would you then see in your results?

    Break down the process, add 10% improvement at each stage, and then do 10% more.  Just 10% has the power to create extraordinary results.

     

Published by James Osborne April 21st 2015

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